Ideeo is an app designed to capture and organize ideas in one convenient place.
Users can record their thoughts through text, audio, and photos, categorize them with custom tags, and mark their favorites. The app aims to make the process of capturing ideas quick and efficient, especially for individuals with busy schedules.
Our research identified a significant need among people with limited free time to capture and organize ideas seamlessly.
Users sought a practical solution to register their thoughts on-the-go, ensuring no idea is lost, while also wanting the flexibility to categorize and retrieve ideas effortlessly.
Brainstorm of theme options
Mind map
Identification of possible customers
Target Audience definition
User personas
Reference research
SWOT Analysis
Low and medium prototypes
User flow
Design System
High-fidelity prototypes
Animation
Implementation
App Store submission
App promotion
User testing
Ideeo provides a quick and practical way to capture ideas using text, audio, and photos. Users can categorize their ideas with customizable tags and highlight their favorites. The app also includes both light and dark modes to accommodate different user preferences.
The primary challenge of this project was defining the initial theme — an ironic hurdle given the app's purpose. This process offered valuable insights into the creative workflow and ways to enhance it. Time management was also a crucial skill, as the Apple Developer Academy's tight deadlines required efficient and focused execution throughout the project.
ALINE REIS SILVA
São Paulo, Brasil